Colors have the ability to affect people’s emotions, behaviors, and even whether they will stop by your trade show booth. To 85% of buyers, color is an important consideration in their decisions. Proper use of strategic color pairing, such as complementary or strongly contrasting colors, can accentuate focal points and facilitate visitor traffic and can be achieved by hiring professional Exhibition stand designers in Europe.
Color Palette and Their Influence
A good Exhibition Stand Design Company in Europe will understand that the power of colors can be increased by the way they are combined. Black and white are examples of high contrast that improve readability and emphasize important elements, such as your company name or important sections. Similarly, low contrast combinations establish a lighter and friendlier environment.
Your choice of color can also be determined by your line of business, for example wellness and fitness companies apply light greens and whites mainly to convey the perception of clean and fresh, whereas tech companies resort to cooler colors, such as blue and silver, to create the feeling of innovation when these colors are properly applied.
Colors when designing your booth
Colors are divided into two, complementary and analogous but individual colors can also affect the exhibition design.
Red draws the eye and instills a sense of urgency, Blue promotes calmness and trust. Green denotes balance and growth. Yellow inspires hope, but if used excessively, it can wear you out. Purple is a symbol of creativity and grace. Orange blends warmth and liveliness. White maintains cleanliness and modernity while Black provides elegance.
Color Psychology in Your Booth
You can use color psychology to make your booth a place that draws people in and holds their attention. Your booth can gather trade show floor attention better with a wisely chosen color scheme so considering Exhibition Stand Design Services in Europe is a must.
Hiring a professional for color selection
Color branding and graphics have a big impact on the look of your display stand. It’s difficult to create one that will appeal to every audience member present at the trade fair event. Color presents a topic that offers countless conversation starters. Therefore, it is always preferable to have assistance with exhibition stand designs from a trade show building company like AARS Worldwide. Because of years of expertise and a mastery of European trade shows, AARS Worldwide guarantees that your participation in these events will be unforgettable.
Having worked as an exhibition stand contractor and builder for many years, we provide a wide range of services, starting with exhibition stand design for businesses looking to boost their brand awareness and make a unique impression.
Frequently Asked Questions (FAQs)
What is the purpose of color in trade show stand design?
Colors can make the stand instantly identifiable and reinforce brand identity.
What is the purpose of European exhibition stand designers?
They help you achieve your company objectives with practical design that helps build brand and product recognition.
How can I use color psychology to set apart my brand when designing my booth?
Using colors in the right way for your trade show booth is important for attracting attention and directing guests so using striking colors like orange or red are ideal for attracting attention in certain settings.
